Heritage

150 years of innovation: Black Bull keeps on charging ahead.

George Willsher was a man who didn’t conform to the norm. He did things differently. He took risks and wasn’t afraid to go against those who told him things wouldn’t work. When he conjured the idea for Black Bull in his blending room at his grocery and spirits shop in Dundee in 1864, he came up with a concept. That concept was for a high strength, high malt content blend that was bold and different. The formula that he created was for 50 percent (%) of the blend to be made up of single malt whisky, for 50 percent (%) of the blend to be made up of single grain whisky and for the bottling strength to be 100 (US) proof (50% abv). Whilst all the others were trying to conform to a certain style, George Willsher did things his own way, and today we stick by that philosophy. We are proud to say we are still independently owned and run which gives us the freedom to keep a fresh approach and to offer something different.

1864

BLACK BULL blended Scotch whisky first released into the market

1897

First foray into European markets

1933

First trademarked in the USA on repeal of Prohibition

1974

BLACK BULL hits sales of 80,000 cases into the USA alone

2001

Acquired as part of the acquisition of Duncan Taylor Scotch Whisky Ltd by the Shand family

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2009

30 Year Old released

2010

12 Year Old and 40 Year Old released

2011

Special Reserve Released

2013

BLACK BULL becomes title sponsor of the Ecurie Ecosse motor racing team

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2013

12 Year Old and 40 Year Old released

2014

Special Reserve Released

THE FUTURE

BLACKBULL is the first and original 100 proof blended Scotch Whisky. BLACKBULL was first released to discerning drinkers in Scotland in 1864, and has since grown into a global brand, selling in over 35 markets worldwide.

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